It was a huge undertaking—yet great honor—to take the lead on designing the branding kit for the 50th Anniversary event.

Working with a talented team of designers, step 1 required breaking down a cohesive yet distinct branding guide for the events of the week (a leadership conference, a welcome event at Mt. Vernon, and the grand finale gala). After providing the visual direction for two of the events, I created the package for the gala. Deliverables included: a multi-insert invitation, a menu fitted in a custom foiled folder, name badges, tickets, directional signage, a wall installation, and a timeline display.